Fabio Moro, PhD

If you’ve been wondering about what QR codes are and how they can benefit your business, you are not alone.  Many Internet marketers are just learning about QR codes and realizing the great potential they have to reaching out to the mobile Web user community and turning interested prospects into customers.
A QR code is a [...]

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You may have come across the term, “QR Codes,” and wondered, “What is that?”  Well, QR Codes stand for “Quick Response Codes,” and they are a type of two-dimensional code that can hold much more data and can be read much more quickly than traditional UPC barcodes.  QR codes have black modules that are arranged [...]

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You have likely heard about the growing mobile Web user population.  This is the part of the Web surfing population that uses their mobile devices (iPads, iPhones, BlackBerrys, Androids, etc.) to access the World Wide Web.
If you are an Internet marketer, you might be thinking, “Why should I care about the mobile Web user population?  [...]

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One of the growing trends in the Internet Marketing industry in 2012 is the fact that many Internet marketers are looking to reach their prospects and customers on their cellular phones.  As a result, they need to obtain their prospects’ and customers’ cell phone numbers in order to send their messages directly to their prospects [...]

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Those who know me personally know I own many websites. For years now I have owned this domain (fabiomoro.com)–at least it seems years. However, when I first purchased this domain name I did so merely because it was available and I did not want someone else to buy the domain as there is some [...]

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I wanted to write a quick post about using H1 tags. Many people who create websites seem to overlook the use of H1 tags. Overlooking H1 tags is a mistake. The H1 tag helps Google to identify what the post is about.
Think of the H1 tag as a thesis statement on a research paper. A [...]

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Building backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason [...]

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Mobile Marketing: Trends, Ideas and Thoughts
Mobile phone devices are definitely an option when thinking about communicating to your target market in the most relevant and interactive way. You can make use of just about any mobile network and device out there these days.
Your Smart mobile phones are readily available throughout the market place and currently [...]

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